University of Co-Operative and Management, Sagaing
သမဝါယမနှင့်စီမံခန့်ခွဲမှုပညာတက္ကသိုလ် (စစ်ကိုင်း)

B.BSc (Marketing Management)

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Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 မ ၁၀၀၀ မြန်မာစာ 3 2 2
2 C BE 1001 Business English 3 2 2
3 C Math 1001 Mathematics 3 2 2
4 Co-op 1101 Fundamentals of Social Enterprise 3 2 2
5 C Mgt 1101 Principles of Business Studies 3 2 2
6 C Stats 1101 Basic Statistics 3 2 2
7 AM 1001 Aspects of Myanmar 3 2 2
Total 21 14 14

Semester II

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 မ ၁၀၀၂ မြန်မာစာ 3 2 2
2 C BE 1002 Business English 3 2 2
3 C ICT 1001 Fundamentals of ICT 3 2 2
4 C Geog 1001 Introduction to Geography 3 2 2
5 C Eco 1101 Principles of Economics 3 2 2
6 C Com 1101 Business Accounting 3 2 2
7 AM 1002 Aspects of Myanmar 3 2 2
Total 21 14 14

Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C BE 2001 Business English 3 2 2
2 C ICT 2002 Computerized Managerial Decision Modeling 3 2 2
3 Co-op 2002 SMEs and Microfinance 3 2 2
4 C Mgt 2101 Principles of Marketing 4 3 2
5 C Mgt 2102 Principles of Management 4 3 2
6 Elective * 3 2 2
Select (*)
C Eco 2001
C Eco 2004
Managerial Economics
Money, Banking and Finance
Total 20 14 12

Semester II

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C BE 2002 Business English 3 2 2
2 C Math 2001 Business Mathematics 3 2 2
3 C Stats 2002 Business Statistics 3 2 2
4 C Mgt 2103 Marketing Management 4 3 2
5 C Mgt 2104 Innovation and New Product Development 4 3 2
6 Elective
 * 3 2 2
Select (*)
C Mgt 2001
C Mgt 2002
Entrepreneurship  and Small Business Management
Financial Accounting
Total 20 14 12

Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C BE 3001 Business English 3 2 2
2 C Mgt 3101 Retail Management 4 3 2
3 C Mgt 3102 Organizational Behavior 4 3 2
4 C Mgt 3103 Operations Management 4 3 2
5 C Mgt 3104 Pricing Strategy 3 2 2
6 Elective * 3 2 2
Select (*)
C Mgt 3001
C Stats 3002
C Eco 3003
C ICT 3002
Business to Business Marketing
Regression Analysis
Economic Development
Computerized Data Analysis
Total 21 15 12

Semester II

Semester II

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C BE 3002 Business English 3 2 2
2 C Mgt 3105 Brand Management 4 3 2
3 C Mgt 3106 Consumer Behavior 4 3 2
4 C Mgt 3107 Financial Management 4 3 2
5 C ICT 3003 Management Information System 3 2 2
6 Elective * 3 2 2
Select (*)
C Mgt 3002
C Mgt 3003
C Law 3001
Performance Management
International Marketing
Business Law II
Total 21 15 12

 Semester I

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C Mgt 4101 Marketing Research 4 3 2
2 C Mgt 4102 Sales and Distribution Management 4 3 2
3 C Mgt 4103 Human Resource Management 4 3 2
4 C Mgt 4104 Service Marketing 4 3 2
5 C Mgt 4105 Customer Relationship  Management 4 3 2
6 Elective * 3 2 2
Select (*)
C Mgt 4001
C Mgt 4002
C ICT 4002
Tourism Marketing
Project Management
E-Commerce: A Managerial Perspective
Total 22 17 12

Semester II

Sr. No. Module No. Name of Module Credit Units Lecture/ week Tutorial / week
1 C Mgt 4106 Marketing Planning 4 3 2
2 C Mgt 4107 Business Ethics 4 3 2
3 C Mgt 4108 Marketing Communications 4 3 2
4 C Mgt 4109 Leadership in Organizations 4 3 2
5 C Mgt 4110 Strategic Management 4 3 2
6 Elective * 3 2 2
Select ( * )

C Eco 4006

C Law 4001

Natural Resource Economics & Environmental Management
Business Law II
Total 23 17 12